Selected Case Studies

A collection of leadership-driven work spanning interactive experiences, digital transformation, and creative innovation with measurable business impact.

Corning Virtual Tradeshow

Reimagining Trade Shows Through Interactive Virtual Experiences

Led the development of immersive 3D environments that allowed customers to explore Corning products and experiences virtually during the COVID-19 pandemic.

When in-person trade shows and events suddenly stopped during the pandemic, traditional customer engagement disappeared almost overnight. Corning needed a new way to connect with customers, showcase solutions, and replicate the experience of walking through a live event space.

The challenge wasn’t simply creating digital content—it was recreating the value and engagement of a physical tradeshow in a fully virtual environment.

I led a multidisciplinary creative team responsible for concept development, environment design, content strategy, and interactive execution.

Responsibilities included:

Defining overall creative vision and experience strategy
Leading designers and multimedia specialists
Coordinating stakeholders and business teams
Aligning messaging and product content
Guiding execution from concept through launch

Corning | Transforming Product Launches Through 3D Visualization

Replacing Traditional Product Photography with Scalable 3D Rendering

Led the implementation of a new 3D visualization pipeline that accelerated product launches, reduced production constraints, and helped bring a flagship system to market two months ahead of schedule.

At the time, the organization relied entirely on traditional product photography to create launch materials. Marketing content could not begin until physical products were manufactured, assembled, and available for photography.

This created a bottleneck that delayed campaigns, compressed timelines, and limited how early teams could begin preparing launch materials.

For the launch of the EDGE 8 system, waiting on photography risked delaying market readiness and giving competitors additional time to enter the space.

I led the development and implementation of a completely new 3D rendering process that transformed how product imagery was created.

Responsibilities included:

Developing the end-to-end workflow
Identifying and implementing software solutions
Training the creative team on 3D tools and processes
Defining rendering standards and deliverables
Establishing a scalable production model
Introducing a new creative capability into an organization previously built around photography

This expanded the team beyond traditional photography and introduced an entirely new approach to product visualization.

Legrand | Chroma Solution Interactive Experience

Transforming Complex Infrastructure Into an Interactive Customer Experience

Led the creation of a real-time, pixel-streamed experience that helped customers visualize and understand complex fiber routing systems in hyperscale data centers.

Hyperscale data centers contain thousands of fiber connections, making routing and tracing pathways increasingly difficult for installers and operators.

The Chroma Solution was developed to simplify this challenge by introducing color-coded routing systems that help identify and manage fiber infrastructure more

efficiently.

The problem wasn't the technology—it was helping customers quickly understand its value.

Traditional product marketing and static imagery could explain the system, but they couldn't recreate the experience of navigating complex environments or visually demonstrate the benefit in a way customers immediately understood.

I led the strategy and development of a new interactive experience designed to educate and engage customers in a way traditional marketing had not previously supported.

Responsibilities included: