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Creative Director

Building Scalable Creative Systems & High-Impact Brand Experiences

Authority + Positioning

I’m a Creative Director with 10+ years of experience leading global teams, building scalable creative systems, and delivering high-impact work across B2B and B2C environments. My experience spans brand leadership, creative operations, and emerging technologies—helping organizations transform complex challenges into meaningful customer experiences.

Leadership + Scale

Throughout my career, I’ve led creative organizations at both enterprise and global scale—managing teams, agency partnerships, and systems that support rapid growth and increasing demand. At Legrand, I serve as the senior creative authority across multiple business units, leading a remote team delivering over 1,000 projects annually. Previously at Corning, I directed a global creative organization supporting digital, multimedia, and brand initiatives across international markets.

Leadership Approach

I believe great creative work happens when strategy, technology, and people move together. My focus is creating environments where teams can move quickly, stay aligned, and consistently deliver meaningful work at scale.

Career Foundation

My background spans both B2B and B2C, with experience leading creative across industries including technology, real estate, construction, and consumer brands. Through my work at Lexan Designs, I partnered with organizations such as RE/MAX, Carolina Panthers, and Pepsi—delivering brand, digital, and campaign work that balanced creative execution with business impact.

AI / Systems section

A core part of my approach is building the systems behind the work. From workflow design and AI-enabled processes to real-time visualization and creative operations, I focus on creating structures that help teams scale efficiently without sacrificing quality.

Resume

Sean L. Reid
www.SeanLReid.com • Hickory, NC • (828) 217-2820 • reid1063@gmail.com

People-first creative leader with a calm, strategic presence and a passion for thoughtful design. Expert in guiding cross-functional teams through high-impact brand and product initiatives, balancing creative vision with business needs. Proven success in global design management, user-centered solutions, and operational excellence.

Professional Experience
Legrand – Hickory, NC | Creative and Brand Manager (Functioning as Creative Director)
April 2021 – Present

  • Lead creative direction across multiple business units, setting vision and strategy for all brand, multimedia, web, and UX design initiatives.

  • Act as the senior creative authority on campaigns, ensuring alignment with executive stakeholders and marketing leadership.

  • Developed and implemented scalable brand systems for new product launches, including guidelines, visual identity, and content strategy.

  • Managed a multidisciplinary team of designers, 3D artists, and content creators—providing clear direction, mentorship, and performance feedback.

  • Oversaw production of high-quality product imagery using 3D rendering, photography, and video, streamlining creative workflows and boosting operational efficiency.

  • Championed user-centered design thinking to create cohesive digital experiences across web and application platforms.


Corning – Charlotte, NC Global | Creative and Brand Manager
February 2014 – April 2021

  • Directed global creative strategy across multimedia, digital, UX, and marketing initiatives—serving as the principal creative leader for Corning Optical Communications.

  • Led a high-performing international team of designers, developers, and content specialists, setting a unified creative vision across markets.

  • Orchestrated global product launch campaigns, ensuring visual and messaging consistency across all touchpoints—from digital platforms to sales enablement materials.

  • Partnered closely with senior leadership and cross-functional stakeholders to align creative direction with strategic business objectives.

  • Drove operational efficiencies and improved creative output, contributing to a $2M increase in sales performance.

  • Established and enforced global brand standards, streamlining design systems to ensure clarity and cohesion across internal and external channels.


Lexan Designs, LLC – Hickory, NC | Art Director
April 2000 – February 2014

  • Directed all visual content for client campaigns, including photography, video, and web design.

  • Developed and maintained client websites using custom 3D modeling to elevate brand storytelling.

  • Managed company finances and oversaw all aspects of production, budgeting, and client communications.


Core Competencies
Creative Strategy & Vision • Brand Development & Management • Team Leadership & Mentorship • Design Thinking & Problem Solving • Cross-Functional Collaboration • Campaign & Content Strategy • User Experience (UX) Design • Visual Storytelling & Art Direction • Project & Resource Management • Marketing & Product Alignment • Creative Operations & Workflow Optimization • Client & Stakeholder Engagement

Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, PowerPoint) • 3D Studio Max • Maya • Blender • Ureal • Keyshot • Vray • Asana • Workfront, • Ceros • Microsoft Office Suite

Key Achievements & Strengths

  • Scaled and led high-performing creative teams for 20+ years.

  • Delivered impactful enterprise and B2B2C products from strategy to launch.

  • Known for exceptional communication, stakeholder alignment, and empathetic leadership.

  • Expert in translating business needs into compelling creative solutions.

  • Creative problem solver with a strong foundation in storytelling and brand voice.


Education

  • Bachelor of Science in Multimedia and Web Design – Westwood University

  • Associate of Arts in Graphic Design – Catawba County Community College


     

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