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Creative Director

Building Scalable Creative Systems & High-Impact Brand Experiences

Authority + Positioning

I’m a Creative Director with 10+ years of experience leading global teams, building scalable creative systems, and delivering high-impact work across B2B and B2C environments. My experience spans brand leadership, creative operations, and emerging technologies—helping organizations transform complex challenges into meaningful customer experiences.

Leadership + Scale

Throughout my career, I’ve led creative organizations at both enterprise and global scale—managing teams, agency partnerships, and systems that support rapid growth and increasing demand. At Legrand, I serve as the senior creative authority across multiple business units, leading a remote team delivering over 1,000 projects annually. Previously at Corning, I directed a global creative organization supporting digital, multimedia, and brand initiatives across international markets.

Leadership Approach

I believe great creative work happens when strategy, technology, and people move together. My focus is creating environments where teams can move quickly, stay aligned, and consistently deliver meaningful work at scale.

Career Foundation

My background spans both B2B and B2C, with experience leading creative across industries including technology, real estate, construction, and consumer brands. Through my work at Lexan Designs, I partnered with organizations such as RE/MAX, Carolina Panthers, and Pepsi—delivering brand, digital, and campaign work that balanced creative execution with business impact.

AI / Systems section

A core part of my approach is building the systems behind the work. From workflow design and AI-enabled processes to real-time visualization and creative operations, I focus on creating structures that help teams scale efficiently without sacrificing quality.

Resume

Sean L. Reid
www.SeanLReid.com • Hickory, NC • (828) 217-2820 • reid1063@gmail.com

Creative and Brand Leader with 20+ years of experience leading creative teams, brand strategy, creative operations, and integrated marketing initiatives for global organizations. Proven track record delivering impactful work across brand, digital, web, video, motion, interactive, and 3D experiences.


Experienced in creative direction, team leadership, content strategy, agency management, budget oversight, and executive stakeholder collaboration. Passionate about building scalable creative systems, developing high-performing teams, and driving business growth through innovative customer experiences.

Professional Experience
Legrand – Hickory, NC | Creative & Brand Lead
April 2021 – Present

  • Lead creative direction across five business units, setting strategy for brand, multimedia, web, UX, motion, and product marketing initiatives.

  • Serve as senior creative authority across campaigns and initiatives, aligning creative execution with executive leadership and business objectives.

  • Lead a remote multidisciplinary team delivering 1,000+ projects annually across multimedia, digital, and brand initiatives.

  • Built scalable intake, prioritization, and workflow systems improving delivery efficiency and project visibility.

  • Implemented AI-assisted workflows enabling the organization to absorb significant growth without additional headcount.

  • Reduced production timelines by up to 80% through implementation of Unreal Engine real-time workflows.

  • Manage tooling strategy, external vendors, and production resources with a focus on efficiency and ROI.


Corning – Charlotte, NC Global | Creative and Brand Manager
February 2014 – April 2021

  • Directed global creative strategy across digital, UX, multimedia, web, and marketing initiatives serving as principal creative leader for Corning Optical Communications.

  • Led a 24-person global organization consisting of internal teams and agency partners supporting international initiatives.

  • Built scalable brand systems and workflows that improved consistency, efficiency, and speed-to-market.

  • Accelerated launch of the EDGE 8 platform by two months through implementation of a CAD-to-3D visualization workflow replacing traditional photography.

  • Generated approximately $2M in additional annual revenue through earlier market entry and accelerated product-launch execution.

  • Led development of immersive virtual tradeshow environments during COVID, allowing customers to engage through interactive 3D experiences.

  • Developed and implemented new 3D visualization capabilities, trained internal teams, and established scalable production standards.


Lexan Designs, LLC – Hickory, NC | Art Director
April 2000 – February 2014

  • Led branding, web, video, photography, and digital initiatives across B2B and B2C clients.

  • Directed campaigns and creative initiatives for organizations including Carolina Panthers, Pepsi, NASCAR, RE/MAX, Foothills Mortgage, ABH Construction, and SolidWorks.

  • Managed budgets, production schedules, vendor relationships, and client communications.

  • Oversaw projects from concept through launch while balancing business goals and client objectives.


Core Competencies
Creative Direction • Brand Strategy • Brand Management • Creative Operations • Creative Services Leadership • Team Leadership • Performance Management • AI-Enabled Workflows • Agency & Vendor Management • Budget Ownership • Marketing Communications • Content Strategy • Go-to-Market Strategy • Campaign Development • UX & Digital Experience • Cross-Functional Leadership • Executive Stakeholder Alignment

Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, PowerPoint) • 3D Studio Max • Maya • Blender • Ureal • Keyshot • Vray • Asana • Workfront, • Ceros • Microsoft Office Suite

Leadership Highlights

  • 15+ years leading enterprise creative organizations

  • Led global teams of 24+ creative professionals

  • Implemented AI-enabled workflows to scale output without increasing headcount


Education

  • Bachelor of Science in Multimedia and Web Design – Westwood University

  • Associate of Arts in Graphic Design – Catawba County Community College


     

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