Sean L Reid

Legrand – Hickory, NC | Creative & Brand Lead
April 2021 – Present
• Lead creative direction across five business units, setting strategy for brand, multimedia, web, UX, motion, and product marketing initiatives.
• Serve as senior creative authority across campaigns and initiatives, aligning creative execution with executive leadership and business objectives.
• Lead a remote multidisciplinary team delivering 1,000+ projects annually across multimedia, digital, and brand initiatives.
• Built scalable intake, prioritization, and workflow systems improving delivery efficiency and project visibility.
• Implemented AI-assisted workflows enabling the organization to absorb significant growth without additional headcount.
• Reduced production timelines by up to 80% through implementation of Unreal Engine real-time workflows.
• Manage tooling strategy, external vendors, and production resources with a focus on efficiency and ROI.
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Corning – Charlotte, NC | Global Creative and Brand Manager
February 2014 – April 2021
• Directed global creative strategy across digital, UX, multimedia, web, and marketing initiatives serving as principal creative leader for Corning Optical Communications.
• Led a 24-person global organization consisting of internal teams and agency partners supporting international initiatives.
• Built scalable brand systems and workflows that improved consistency, efficiency, and speed-to-market.
• Accelerated launch of the EDGE 8 platform by two months through implementation of a CAD-to-3D visualization workflow replacing traditional photography.
• Generated approximately $2M in additional annual revenue through earlier market entry and accelerated product-launch execution.
• Led development of immersive virtual tradeshow environments during COVID, allowing customers to engage through interactive 3D experiences.
• Developed and implemented new 3D visualization capabilities, trained internal teams, and established scalable production standards.
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Lexan Designs, LLC – Hickory, NC | Art Director
April 2000 – February 2014
• Led branding, web, video, photography, and digital initiatives across B2B and B2C clients.
• Directed campaigns and creative initiatives for organizations including Carolina Panthers, Pepsi, NASCAR, RE/MAX, Foothills Mortgage, ABH Construction, and SolidWorks.
• Managed budgets, production schedules, vendor relationships, and client communications.
• Oversaw projects from concept through launch while balancing business goals and client objectives.

Creative Direction • Brand Strategy • Brand Management • Creative Operations • Creative Services Leadership • Team Leadership • Performance Management • AI-Enabled Workflows • Agency & Vendor Management • Budget Ownership • Marketing Communications • Content Strategy • Go-to-Market Strategy • Campaign Development • UX & Digital Experience • Cross-Functional Leadership • Executive Stakeholder Alignment

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, PowerPoint) • 3D Studio Max • Maya • Blender • Ureal • Keyshot • Vray • Asana • Workfront • Ceros • Microsoft Office Suite • Webflow • Rive • Figma

• 15+ years leading enterprise creative organizations
• Led global teams of 24+ creative professionals
• Implemented AI-enabled workflows to scale output without increasing headcount

• Bachelor of Science in Multimedia and Web Design – Westwood University
• Associate of Arts in Graphic Design – Catawba County Community College